Here we grow again!

As we celebrate a year of success and style in downtown Chattanooga, we're thrilled to share the exciting news of our expansion into the flourishing community of Ooltewah, TN. Guided by the unwavering commitment to honoring femininity and motherhood, our boutique is proud to announce the opening of a second location in the picturesque shopping haven of Cambridge Square. Join us on this journey as we delve into the inspiration behind this expansion and introduce you to the new face at the helm, the talented Mary Alice Chandler.

After a year of resonating success in downtown Chattanooga, our visionary founder Emily Hall felt a deep calling to spread the joy of timeless fashion and celebrate motherhood in a new locale. The decision to open a second location in Ooltewah was inspired by the growing demand for elegant maternity and post-maternity fashion in this vibrant community. Emily recognized the need to extend the boutique's reach, ensuring that more women could experience the unique blend of style and comfort that has become our signature.

A new haven for mothers

Nestled in the heart of Ooltewah, our new location finds its home in the charming Cambridge Square shopping center. Known for its welcoming atmosphere and family-friendly environment, Cambridge Square aligns perfectly with our mission to create a haven for new mothers seeking fashionable yet functional clothing. The picturesque surroundings provide the ideal backdrop for an elevated shopping experience, where mothers can explore our curated collection in a serene and beautiful setting.

Shopping at our boutique is not just about finding the perfect dress; it's about immersing yourself in an exceptional experience tailored to make every visit memorable. From the moment you step through our doors, you'll be greeted by an inviting atmosphere that exudes warmth and sophistication. Our knowledgeable and friendly staff, led by Emily Hall in downtown Chattanooga and Mary Alice Chandler in Ooltewah, is dedicated to providing personalized assistance, ensuring you discover the dress that not only complements your style but makes you feel truly radiant. The carefully curated layout of our stores enhances the ease of exploration, allowing you to browse through our stunning collection with delight. Whether you're a mom-to-be seeking maternity elegance or a new mother embracing post-maternity chic, our boutique promises an unforgettable shopping experience where every woman is celebrated, and every moment is cherished.

Meet Mary Alice Chandler

At the helm of our Ooltewah boutique is the dynamic Mary Alice Chandler. With a passion for fashion and a deep understanding of the unique needs of mothers, Mary Alice brings a fresh perspective to our growing family. Her dedication to providing exceptional customer service aligns seamlessly with our boutique's values, ensuring that the Ooltewah location maintains the same level of warmth, expertise, and personalized attention that our customers have come to love.

As we embark on this new chapter, our commitment to honoring femininity and motherhood remains unwavering. The expansion into Ooltewah is not just about opening another store; it's about extending our arms to embrace more women in their journey through motherhood. The boutique's timeless fashion and dedication to empowering women at every stage of life will now resonate even further, reaching the hearts of new mothers in Ooltewah and beyond.

Join us in celebrating this momentous occasion as we open our doors to the Ooltewah community. Our second location is more than just a boutique; it's a continuation of the legacy that Emily Hall began a year ago in downtown Chattanooga. Together with Mary Alice Chandler, we invite you to experience the magic of our new boutique at Cambridge Square – a haven where femininity is celebrated, and motherhood is adorned in timeless elegance. Come, be a part of this exciting journey with us!